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Bullitt No. 1The cologne with no bar behind it, and the one people ask about.Shop Bullitt →My account Track an order Contact usFree shipping over $75 · 30-day guarantee
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The science, honestly
The mystery of
natural attraction.
The short answer
Chemical signals you send without meaning to.
Pheromones are compounds the body releases that other people detect through scent rather than consciously smell. In animals their role is well documented. In humans the research is younger and still moving, and anyone who tells you it is settled is overselling.
What is reasonably well supported is that they play some part in attraction, in how approachable you seem, and in the read people take of you before you have said a word. We think that part is worth taking seriously.
Our formulas were developed with a clinical psychologist who specialises in pheromones and human attraction. They are bio-identical, meaning they mirror what the body already produces rather than impersonating it.
- Who found them
- Developed with a clinical psychologist who specialises in pheromones and human attraction, not written to a marketing brief.
- What they are
- Bio-identical compounds, mirroring what the body already produces rather than impersonating it.
- Where they go
- Blended into the bar, the stick and the bottle, so the delivery is a routine you already have.
The 10 percent
Only 10% of men secrete them in abundance.
That is the figure the whole line is built around. The other 90% are not lacking anything, they are washing it off every morning. Our soaps replenish what conventional soap strips, which is the entire mechanism in one sentence.
in abundance
every morning
for that 10%
the three core blends
The mechanism
Four steps,
start to finish.
Your body already sends one.
Every man secretes pheromones. The difference between men is how much, and how much of it survives the morning. Only about 10% of the male population secretes them in abundance.
Most of it goes down the drain.
This is the moment it is decided. Conventional soap and body wash are built to strip: they take sweat and oil, and the compounds carried in them go at the same time. Ours is the exception, which is the whole reason it exists.
Bio-identical, in the lather.
Our formulas mirror compounds the body already produces, blended into the bar rather than sprayed on afterwards. You wash the way you always have. Nothing is added to the routine.
Detected, not smelled.
Pheromones are picked up below conscious detection, so nobody comments on them. What men report instead is longer eye contact, easier conversations, and being approached more often.
That is the honest ceiling of the claim. It is a shift in margin, not a switch, and the research in this area is still developing.
Why soap
“The delivery system was already sitting in the shower.”
A compound only works if it reaches your skin every day. Soap already does that, twice on the days that matter, with no new habit to remember and no bottle to run out of at the wrong moment.
The limits
Four rules we don't break.
Pheromones amplify a signal your body already sends. They do not create attraction that was never there, and we will never sell them as though they do.
Their role in humans is less settled than in animals. We think the evidence is strong enough to build on and not strong enough to overstate.
They are detected rather than consciously smelled. What you notice is the fragrance. What other people notice is harder to name, which is exactly why it works.
What men tell us is more eye contact and easier conversations. That is a pattern in feedback, not a promise about your next fortnight.
Four signals
Four blends,
four reputations.
The compounds are the same class in all four. What differs is what each blend targets, which is why the choice is about how you want to be read rather than which scent you like most. Three run across the whole range; the fourth is cologne only.
Alpha BlendTargets presence. The heaviest blend we make, for rooms where you would rather be reckoned with than liked.
Hero BlendTargets credibility. For the rooms where being taken at your word matters more than being noticed.
Party BlendTargets approachability. Conversations start easier and run longer, which is why most men buy it first.
Pure Attraction BlendTargets none of them in particular, which is the point. A limited run, and the only blend with no bar, deodorant or body butter behind it.
Now pick one
Which blend is yours?
Six questions, sixty seconds. We'll match you to the pheromone profile and scent that fit how you actually move through the world, and back it with 30 days of no-questions returns.
Take the quiz
Pheromone-infused grooming for men, made in the USA in small batches since 2014.
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- 30-day money-back guarantee
- Made in the USA in small batches