Our story · Est. 2015

Pheromones,
and the bar
built to carry them.

A divorce, a dating scene I hadn't seen in eight years, a piece of advice I laughed at, and a late-night viewing of Fight Club. That's the whole origin of Grondyke Soap Co., told straight, by the guy it happened to.

Watch Scott tell it See the three formulas
2015 First bar
poured
100K+ Men trust
Grondyke
12,400+ Five-star
reviews
30-Day Satisfaction
guarantee
How Grondyke started
In his own words
How Grondyke started
2:09

A note from the founder

I built the bar
I wished I'd had.

I wasn't a chemist. I wasn't a soapmaker. I was a guy in his forties, newly single, standing in the shower with a drugstore bar that stripped away everything my body was doing right.

Since then we've shipped literal tons of soap to more than 100,000 men. The formulas got better. The reason never changed: give a man his signal back, in the two minutes he already spends every morning.

Scott Carr, founder of Grondyke Soap Co.
Scott
Founder, Grondyke Soap Co.
Read the story →

How it happened

From a bad joke
to tons of soap.

Single again at forty-something.
Back in the dating scene, working out the new rules
Chapter 01Back to square one

Single again at forty-something.

Eight years married, then not. I found myself back in the dating scene after an eight-year absence, and I’ll admit it was daunting, everything about how men present themselves had moved on without me.

A friend told me to try pheromones.
The advice that turned out to be serious
Chapter 02The advice I laughed at

A friend told me to try pheromones.

He was a single guy, a serial dater, and he said it with a straight face. I thought he was kidding. He wasn’t.

So I tried them. What I noticed wasn’t magic, it was margin. Conversations started easier. People held eye contact a beat longer. I became a user, quietly, for years.

Lying in bed watching a movie about soap.
The film that gave the first formula its name
Chapter 03The Fight Club moment

Lying in bed watching a movie about soap.

A few years in, I’m watching Fight Club, and they’re making soap on screen. It occurred to me: I’d like to make soap. And what better way to deliver pheromones than in a bar of it?

You use it first thing in the morning. You use it again before you go out on the town. The habit already existed, it just needed better cargo.

A soapmaker and a clinical psychologist.
Hand-poured, two people, small batches
Chapter 04Building the first bar

A soapmaker and a clinical psychologist.

I enlisted a woman who made soap by hand, and a clinical psychologist who was an expert in pheromones. He mixed a formula built around the character of Tyler Durden. She turned it into a bar.

I used it to great effect. Then a couple of friends wanted bars. Then they ran out and wanted more. That’s when I realized there was a business here.

Then the men’s gear giant called.
Then the orders arrived by the pallet
Chapter 05Tons of soap

Then the men’s gear giant called.

I got packaging. I got a website. It started to sell. Then the largest online retailer of men’s gear picked the product up, and we began moving soap by the ton, not a figure of speech.

Today there are three formulas: Durden, our flagship; Bond; and Maverick. Nine scents across them, plus cologne, deodorant and body butter carrying the same blends.

The moment it clicked

“What better way to deliver pheromones than in a bar of soap?”

You reach for it first thing in the morning. You reach for it again before you go out. No new habit, no bottle to remember, the delivery system was already sitting in the shower.

Four rules we don't break.

What we stand for

Four rules we
don't break.

Bio-identical, never faked

Our compounds mirror what the human body produces naturally, so they work with your chemistry instead of impersonating it.

Formulated by a clinical psychologist

Every blend since the first Durden bar has been built by an expert in pheromones and human attraction, not a marketing brief.

Small batch, made in the USA

We grew from a hand-poured kitchen operation, and we still pour in small batches. Scale never became an excuse.

Honest about the claim

Pheromones amplify your signal. They are not a love potion, and we will never sell them as one. 12,400+ reviews do the talking.

From a kitchen to pallets

We've shipped tons of soap. Literally.

A few bars for friends turned into a website, then into a listing with the largest online retailer of men's gear, then into pallets going out the door by weight. Still small batch. Still made in the USA.

2015
First bar poured
in a home kitchen
Tons
Of soap shipped,
literally, by weight
9
Scents across
three formulas
100K+
Men who put it
in the shower
What men actually report

The part I still can't believe.

4.9
From 12,400+ men
  • “I’ve been assured by several women that I smell great.”

    Been using these for some time now, tried Bond, Maverick and Maverick 2 so far. Clean skin, great scent, noticeable difference.

    Graeme F. · Verified buyer

  • Worth the price

    Works as advertised. In the year since, I have noticed a real difference in the attention I get.

    Stephen R. · Verified buyer

  • She glanced back

    A woman walked past me, turned around and looked me dead in the eyes. That had not happened before.

    Gary V. · Verified buyer

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