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Made in the USA in small batches
Made in USA · Small batchSave 11%
Durden profile · Dark. Dominant.
God of War Beard Oil
Durden profile · Dark. Dominant.
$39.95
$44.95Save 11%
A weaponed beard. Cedarwood Lime over argan and apricot kernel oil, infused with pheromones. Softens the beard, conditions the skin under it, and puts the signal back after the shower.
30-day satisfactionguarantee
Pheromone-safe
never strips yours
never strips yours
Free US shippingon orders over $75
God of War is the Durden beard oil: the Grondyke Alpha Blend and Cedarwood Lime over argan and apricot kernel oil. It softens the beard, conditions the skin underneath, and the pheromone formula goes on with the conditioning step, so grooming the beard doubles as a signal step. Three or four drops worked through damp hair after a shower is the whole routine.
Our formulas were developed with a clinical psychologist and pheromone expert. The compounds are bio-identical, so they work with the chemistry you already have rather than masking it. The shower strips most of what your body puts out; this puts it back on the part of your face people are already looking at.
Patch test first: leave a small amount on the skin for 48 hours, then watch the area for another 48, 96 hours in total before regular use. Then three or four drops into the palm, warmed between the hands, worked through the beard down to the skin while it is still damp from the shower. Comb through if the beard is long.
Argan oil, apricot kernel oil, cedarwood fragrance and a pheromone blend.
Free US shipping over $75. Orders out the door in one business day. If it does not work for you inside 30 days we refund it, opened or not.
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Persona 03
Durden
Raw · Primal · Unapologetic
Why God of War exists
Your beard is now
your new weapon.
God of War is the Durden beard oil. The same Grondyke Alpha Blend and the same Cedarwood Lime scent as Durden soap and cologne, over argan and apricot kernel oil, so conditioning the beard puts the signal back where a shower took it off.
Infused with a unique pheromone blend, your beautiful beard is now your new weapon in the battle for social supremacy. Conditioning the beard puts the signal back where a shower took it off.
The situation
Late rooms, high stakes, and the nights you do not intend to blend in.
The weapon
The beard sits at conversation distance, right where people are already looking. That is where the signal goes.
Pairs with
Durden soap, cologne, deodorant and body butter, same Alpha Blend throughout.
The scent
Cedarwood Lime. Dry, close, made for the beard.
Beard oil sits a few inches from your own nose and everybody else's, so it is built to be noticed at conversation distance and nowhere else. Dry cedar with a lime edge does that without filling the room.
What it reads as
Cedar and lime
Dry wood with a bright lime edge. No sweetness in it.
How far it carries
Arm's length
It reads to the person you are talking to. That is the whole intended range.
How long it stays
Through the day
The oil holds it in the hair far longer than skin holds a spray.
Build your bundle
Stack it up.
Drop the price.
Mix cologne, bars and body care across any profile. The discount starts at three items and climbs from there, applied automatically at checkout.
Step 1 · God of War, or a profile cologne alongside it, three items total starts the discount
God of War Beard Oil
Cedarwood Lime
Durden Spray Cologne
Cedarwood and Lime
Durden Roll-On Cologne
Cedarwood and Lime
Durden Alpha Stack
Cedarwood
Step 2 · any of the nine scents, the oil goes on over whichever you pick
Durden Bar Soap
Cedarwood
Durden 2 Bar Soap
Sandalwood Bourbon
Durden 3 Bar Soap
Peppermint Tea Tree
Bond Bar Soap
Continental Musk
Bond 2 Bar Soap
Fresh Timber
Bond 3 Bar Soap
Lavender Thistle
Maverick Bar Soap
Ocean Breeze
Maverick 2 Bar Soap
Citrus and Hops
Maverick 3 Bar Soap
Eucalyptus and Mint
Step 3 · keep the signal on your skin between wears
Durden Solid Cologne 2-Pack
Cedarwood
Durden Body Butter
Cedarwood
Durden Deodorant
Cedarwood
Bundle contents
Nothing added yet. Pick 3 items to unlock 15% off.
Discount applies automatically at checkout
What are pheromones?
Attraction has a chemistry. The shower washes it off.
Pheromones are chemical messengers detected through scent rather than smelled. They shape how people read you before a word is said.
Only 10% of men secrete an abundant amount of them. The other 90% wash what little they have straight down the drain every morning. Ours are bio-identical and built into the lather, so the signal goes back on with the soap.
Bio-identical means they work with the chemistry you already have instead of masking it. Nothing is added to your routine. You wash the way you always have, and the signal goes on with it.
You will not smell them
Pheromones are detected, not smelled. What you notice is the scent and how people respond to you.
It is the whole line
Soap, deodorant, body butter, solid and spray cologne carry the same formula, so layering compounds it.
The Grondyke difference
The shower takes it off. This puts it back.
Only 10% of the male population secretes an abundant amount of the pheromones women respond to. Most grooming products do nothing to put it back.
Ours replenishes it. Made in the USA in small batches with the cleanest ingredients out there. 100% of women are looking for 10% of men. Our soap puts you in the 10%.
10%
Secrete abundantly
90%
Wash theirs away daily
Shop best sellers
30-day guarantee
30-day guarantee
What you get
Conditioning the beard and the skin under it, with the signal going on at the same time. Everything below is what the bottle actually buys you.
Argan and apricot
Two of the lightest carrier oils there are, so it softens the beard and the skin under it without leaving grease behind.
Cedarwood Lime
Dry cedar with a lime edge. It sits close to the face, which is the only place a beard scent should be noticeable.
Alpha Blend
The pheromone formula goes on with the conditioning step, so the signal does not ask for a separate one.
Stops the itch
Most beard itch is dry skin underneath it. The oil is for the skin as much as the hair.
A few drops
Three or four into the palm, worked through damp hair down to the skin. A bottle goes a long way.
The claim men notice
No testosterone-reducing chemicals.
Also free ofparabenssulfatesphthalates
What men are saying
Watch Scott tell it himself2:10
From the founder
Wear it for 30 days.
Watch how people respond.
Eight years married, then divorced, and suddenly back out there. A friend told me to try pheromones. I thought he was joking. He was not, and I have been building this line ever since.
The beard was the one part the soap never reached, and the itch was the giveaway. It took a clinical psychologist and a lot of failed batches to get a real pheromone dose to sit under a fragrance this bright without either one fighting the other. Most of what we tried either buried the pheromones or smelled like a chemistry set.
This is the one I keep on the dresser, and it is the one that outsells everything else we make. Not because we push it hardest, but because it is the bottle men come back for.
Use it for a month. If nothing changes, email us inside 30 days and we refund you, half a bottle gone or not. Return shipping is on you, no interrogation.
The details
Good questions. Straight answers.
Still unsure which formula fits? Take the 60-second pheromone quiz.
Take the quiz →Will people actually notice?
Pheromones are detected rather than smelled, so nobody will say "nice pheromones". What people notice is the Cedarwood Lime and how they respond to you. The blend amplifies a signal your body already sends, it does not replace it, and nothing here is a guarantee.
What does it smell like?
Cedarwood Lime. Dry cedar with a lime edge, close to the face rather than filling a room.
Is it greasy?
No, if you use three or four drops. Argan and apricot kernel are light carrier oils and they absorb into the hair and the skin rather than sitting on top. More than a few drops is where any oil starts to shine.
Will it stop the itch?
Most beard itch is dry skin underneath rather than the hair itself, which is what the oil is for. Work it down to the skin, not just through the beard.
When do I put it on?
Straight out of the shower while the beard is still damp. That is when it takes the oil best, and it is the point in the day where the shower has just stripped your natural signal.
Which profile is it?
Durden. God of War uses the same Grondyke Alpha Blend and Cedarwood Lime scent as Durden soap and cologne. It is the only beard oil we make.
Can I use it on a short beard or stubble?
Yes. Fewer drops, same routine. On stubble it is doing more for the skin than the hair, which is usually where the itch comes from anyway.
Can I put it on a subscription?
Yes. Choose a delivery interval instead of a one-time purchase and the subscription price applies to every order. Change the interval, skip, pause or cancel from your account.
Will I be able to smell the pheromones?
No, and neither will anyone else. Pheromones are detected rather than smelled, so what you notice is the Cedarwood Lime and how people respond to you.
Shipping and returns?
Free US shipping on orders over $75, and most orders arrive in 4 to 5 days. If it is not for you, email us inside 30 days and we refund it, opened or not. Return shipping is on you.
Keep exploring
The rest of the arsenal.
Already using the oil? The same routine runs across the whole line.
Bar soap
Start it in the shower.
Nine scents across three profiles. Wash with any of them, the beard oil layers over the top.
Shop bar soap →
Deodorant
Stay fresh. Stay dialed in.
Aluminum-free, one per profile, and it holds where body heat is highest.
Shop deodorant →
Body butter
Lock it in, head to toe.
Whipped shea and natural oils in all three profiles, so the scent stays on your skin instead of drying off.
Shop body butter →
Pheromone-infused grooming for men, made in the USA in small batches since 2014.
- Free US shipping over $75
- 30-day money-back guarantee
- Made in the USA in small batches