← All field notes
Twin test · March 2015 · 1 min read

The Subtle but Powerful effects of Pheromones

Big Thanks to our tribe that understands the power of what we are doing here! You have made this month our biggest month yet. Watching the Hockey Stick Graph of sales and traffic is nothing short of an adrenaline rush.  

I was having dinner with a group of friends a few months back and we began to discuss our company and it's growth, and what our product line is all about. One of my oldest friends supports what we are doing here 100%, but he said "the Placebo Effect" is real.  I nearly spit out my drink. I assume everyone knows about pheromones and that they are real, and they work.  He was not trying to insult us, and he said it was great.  I said okay, let me show you this:  https://www.youtube.com/watch?v=rrA_cuhH0Y0 (Cut and paste this link in a browser)

I played it for him on my phone. When it was done he sat in silence for a moment. He never mentioned "Placebo effect" again.  The science of attraction and winning in general is subtle. In the video, even the pheromone wearers didn't know how effective they were until they saw the private responses of the people that were attracted to them. It is subtle, but it is so powerful.  I know I am preaching to the choir here, but if you are still on the fence, accept it and use it to go get everything you want.

Keep reading.

All field notes →
Four Spring Cocktails Every Man Should Know
April 2018 · 2 min read

Four Spring Cocktails Every Man Should Know

Three Shower Habits to Break
January 2018 · 2 min read

Three Shower Habits to Break

Hitting Home Runs in the Dating Game
January 2018 · 4 min read

Hitting Home Runs in the Dating Game