Best Sellers
72 products

Best Sellers

Small-batch soap with bio-identical pheromones built into the lather, as a 4.5 oz bar or a mesh loofah bag holding 4 oz of the same thing. Pick the blend that matches how you want to be read, then pick the scent you want to wear.

Step 01 · Pick a pheromone profileChoose one, or browse all
Step 02 · Pick a scent familyCombine as many as you like
72 products
Three items starts the discount.
Buying more than one?

Three items starts the discount.

Mix bars, cologne and body care across any profile. Three items takes 15% off, six takes 25%, and the pre-built kits go further than that.

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The details

The ones they buy again without thinking.

Ranked by what men actually reorder, across every range we make: bar soap, cologne, deodorant, body butter, beard oil and the bundles that carry all of them.

Take the pheromone quizHow pheromones work →
What is the difference between a bar and a loofah bag?

The soap is identical. A bar is 4.5 oz unwrapped; a bag is a mesh loofah holding 4 oz of the same soap in the same scent, which you lather through rather than unwrap. The bag exfoliates while it washes and makes the soap last longer, because mesh uses less per shower than a bare bar under running water.

How long does a bar last?

Two to three weeks with average daily use. Let it dry between showers, shake it before storing it, and lather it through a cloth or one of the loofah bags above rather than holding it under running water.

Can I put bars on a subscription?

Yes on the multi-packs, at 20% off every order. A single bar is one-time only. Most men subscribe once they know which scent they reach for, since a bar lasts two to three weeks.

Will I smell the pheromones?

No, and neither will anyone else. Pheromones are detected rather than smelled, so what you notice is the scent and how people respond to you.

What is actually in the soap?

Shea butter, coconut oil and olive oil do the conditioning, with turmeric, sustainable palm oil and the proprietary pheromone blend making up the rest. Made for daily use on all skin types. If your skin reacts to fragrance generally, patch test on a forearm first.

Attraction has a chemistry.
What are pheromones?

Attraction has a chemistry.

Pheromones are chemical messengers detected through scent rather than smelled. They shape how people read you before a word is said.

Only 10% of men secrete an abundant amount of them. The other 90% wash what little they have straight down the drain every morning. Ours are bio-identical and built into the lather, so the signal goes back on with the soap.

10%
Of men secrete them abundantly
90%
Wash theirs away every day
Shop the bars
Where to start

Not sure which end to pick up?

Three ways in. Pick the profile that fits how you move through a room, pick the format you will actually reach for, or let the quiz decide.

Project it further.
Cologne
Project it further.

Spray, roll-on and solid in the same blends, for when close range is not the point.

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Hold it all day.
Deodorant
Hold it all day.

Aluminum-free, and it keeps the blend on your skin between showers.

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Collection of Tactical Soap soaps and grooming products on a wooden surface with a black background
Bundles
Run the whole protocol.

Bar, deodorant, body butter and solid cologne in one order, at a lower price than buying them apart.

Shop bundles →