Limited run · cologne only

BULLITT
No. 1

The one nobody can place, and the one everybody asks about.

Pineapple and juniper over the Pure Attraction Blend. It reads as expensive and unfamiliar rather than as any category a stranger could name, which is the whole point of it. Two formats, no soap, no deodorant.

12,400+ 5-star reviews
The range
2 formats, plus a way to try it
  • BULLITT No. 1 Spray
    Smells like Pineapple and Juniper
    Pure Attraction Blend

    The full-size bottle, and the one that crosses a room. Two sprays before you leave and the read starts before you do.

    From $79.95$99.95100ml or 50ml
    View product
  • BULLITT No. 1 Roll-On
    Smells like Pineapple and Juniper
    Pure Attraction Blend

    Ten millilitres in a pocket. No spray cloud, no bottle to pack, and the cheapest way to find out whether people ask.

    $19.95$24.9510ml
    View product
  • Roll-On Sampler 4-Pack
    Contains Four blends, one each
    Pure Attraction Blend

    BULLITT alongside Bond, Maverick and Durden. Wear all four for a week and let other people pick the winner.

    $59.95$99.804 × 10ml
    View product
No soap, no deodorant

BULLITT is a cologne, not a routine.

Bond, Maverick and Durden each run the full range, from the bar in your shower to the balm in your pocket. BULLITT does not, and that is deliberate rather than a gap we have not got to yet.

One fragrance, two sizes

The 100ml and the 50ml are the same liquid. Size is about how long a bottle lasts, not how strong it reads.

No bar, by design

A soap has to work for every skin type and every morning. BULLITT was built to be unfamiliar, which is the opposite brief.

It layers, it does not replace

Run Bond, Maverick or Durden in the shower for the base signal, then put BULLITT on top of it.

Pure Attraction Blend

Unplaceable is the point.

Every other profile we make has a read you could name. Bond is credible, Maverick is approachable, Durden is present. BULLITT deliberately has none of those, which is why people ask what it is instead of recognising it.

Pineapple and juniper up front, and underneath it the same bio-identical compounds as the rest of the range, developed with a clinical psychologist. It amplifies the signal your body already sends rather than covering it.

Scent
Pineapple and Juniper
Pheromone blend
Pure Attraction Blend
Spray sizes
50ml · 100ml
Roll-on
10ml
Availability
Limited run
Formula
Sulfate and paraben free
What to wear it with

It goes over any profile you already run.

Because BULLITT is cologne only, it does not replace your bar, it sits on top of it. Start the signal in the shower with one of the three blends and let BULLITT carry the scent nobody can name.

About this collection

A limited run, and we mean it.

BULLITT No. 1 is produced in small batches and sold until it runs out. When a size goes, it goes, and we would rather tell you that than keep a size listed that we cannot ship.

Made in the USA with premium natural ingredients, sulfate and paraben free, like everything else we pour.

What does BULLITT actually smell like?

Pineapple and juniper over a warm base. Most people cannot place it, which is the reason it exists. If you want a scent someone can name, Bond, Maverick and Durden are the three to look at.

Is there a BULLITT soap?

No. BULLITT is cologne only, in the 100ml or 50ml spray and the 10ml roll-on. Run one of the three blends in the shower and layer BULLITT over it.

Will it clash with my bar?

No. The bar sits close to the skin and the cologne is the layer people notice across a room, so they work together rather than competing.

How long does a bottle last?

That depends on how many sprays you use and how often. The 10ml roll-on is the honest way to find out how quickly you go through it before committing to a full bottle.

Pheromone Protocol advertorial lead image
What are pheromones?

Attraction has a chemistry.

Pheromones are chemical messengers detected through scent rather than smelled. They shape how people read you before a word is said.

Only 10% of men secrete an abundant amount of them. Ours are bio-identical, developed with a clinical psychologist, so a few sprays put the signal back rather than covering it.

How pheromones work