Beard Care
3 products · Alpha Blend · Cedarwood Lime

Beard Care

Cedarwood Lime over argan and apricot kernel oil, carrying the Alpha Blend. It conditions the beard and holds the signal at conversation distance, where a beard is read.

Two ways in

The oil, or the oil and the solid.

Why it earns a place

Three reasons it earns the shelf.

Most beard oil picks one job, scent or conditioning. This does both, and the conditioning step is the step that puts the blend on.

Argan and apricot
Oils that condition

Argan and apricot kernel oil soften the hair and condition the skin under it, which is where the itch of a growing beard comes from.

Built to layer
Same blend as the bar

The Alpha Blend and Cedarwood Lime, matched to the Durden bar and solid, so the beard carries the profile you washed with rather than a second one.

Arm's length
Where a beard is read

A beard sits inches from your own nose and from everyone you talk to. The oil holds the scent in the hair far longer than skin holds a spray.

Build your routine.
Buying more than one?

Build your routine.

This is one layer of a bigger routine. Add the bar and the cologne in the same pheromone blend, one-time or on a subscription at 20% off. US orders over $75 ship free.

Build your routine
The details

Grooming that doubles as a signal.

A beard holds oil far longer than skin holds a spray, which makes it the one place a scent can sit all day without being topped up. Three or four drops through a damp beard after the shower is the whole routine, and the conditioning step is also the step that puts the blend on.

Argan and apricot kernel oil with Cedarwood Lime on the Grondyke Alpha Blend. The bundle adds the Durden solid cologne stick for the step after.

Take the pheromone quizHow pheromones work →
Which blend is it?

One: the Alpha Blend, in Cedarwood Lime. Dry cedar with a lime edge and no sweetness in it. The same pairing as the Durden bar and the Durden solid cologne.

How much do I use?

Three or four drops into the palm, warmed between the hands, then worked through the beard down to the skin while it is still damp from the shower. Comb it through if the beard is long. Stubble takes one or two drops.

What does the bundle add?

A Durden solid cologne stick. The oil goes on first and conditions, then the solid runs through the beard once the oil has absorbed, where its natural waxes tame flyaways. The same Cedarwood Lime in both, so the second step reinforces the first.

Should I patch test it?

Yes. Leave a small amount on the skin for 48 hours, then watch the area for another 48, 96 hours in total, before regular use.

Will I smell the pheromones?

No, and neither will anyone else. Pheromones are detected rather than smelled, so what you notice is the Cedarwood Lime and how people respond to you.

Attraction has a chemistry.
What are pheromones?

Attraction has a chemistry.

Pheromones are chemical messengers detected through scent rather than smelled. They shape how people read you before a word is said.

Only 10% of men secrete an abundant amount of them. The other 90% wash what little they have straight down the drain every morning. Ours are bio-identical, developed with a clinical psychologist, so every product in the range puts the signal back rather than covering it.

10%
Of men secrete them abundantly
90%
Wash theirs away every day
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The rest of the arsenal

The rest of the routine.

This works hardest alongside the rest of the line. Every range below carries the same three blends.

Start it in the shower.
Bar soap
Start it in the shower.

Nine scents across three profiles. The bar is where the blend goes on in the first place.

Shop bar soap →
Hold it all day.
Deodorant
Hold it all day.

Aluminum-free, and it keeps the blend on your skin between the shower and the bottle.

Shop deodorant →
Make it last past noon.
Body butter
Make it last past noon.

Whipped shea and cocoa butter. Skin that is not dry holds a scent longer, which is the whole reason this is in the line.

Shop body butter →