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Durden profile · Dark. Dominant.
A weaponed beard. God of War conditions the beard. The Durden solid cologne sets it. Both carry the Alpha Blend, so the signal sits at conversation distance, right where it counts.
30-day satisfaction
Free US shippingGod of War Beard Oil and a Durden Solid Cologne stick: the two-step Durden beard routine. The oil softens the beard and conditions the skin under it. The solid goes through after, where its natural waxes tame flyaways and leave a healthy finish. Both carry the Grondyke Alpha Blend.
Our formulas were developed with a clinical psychologist and pheromone expert. The compounds are bio-identical, so they work with the chemistry you already have rather than masking it. The shower strips most of what your body puts out; this puts it back on the part of your face people are already looking at.
God of War: argan oil, apricot kernel oil, cedarwood fragrance and a pheromone blend. Durden Solid Cologne: natural waxes, fragrance and a pheromone blend.
Free US shipping over $75. Orders out the door in one business day. If it does not work for you inside 30 days we refund it, opened or not.
Infused with a unique pheromone blend, your beautiful beard is now your new weapon in the battle for social supremacy. Conditioning the beard puts the signal back where a shower took it off.
This is the Durden profile, built for the beard: God of War conditions it, the Durden solid sets it, and both carry the Grondyke Alpha Blend.
Oil first, wax second. Both are the Durden profile, so the signal goes on twice, a few inches from the person you are talking to.
Three or four drops worked through the damp beard, down to the skin. Argan and apricot kernel oil soften the hair and condition the skin under it, so the itch goes with them.
Twist up a few millimetres and run it lightly through the beard. Many customers, founder Scott included, use it this way: the natural waxes tame flyaways and leave a healthy finish. Then the neck and wrists.
The oil and the solid carry the same Cedarwood Lime, so the second step reinforces the first instead of starting a new scent. Both sit at conversation distance and nowhere else.
Dry wood with a bright lime edge. No sweetness in it.
Same scent in both steps, so nothing competes on the beard.
It reads to the person you are talking to. That is the whole intended range.
Pheromones are chemical messengers detected through scent rather than smelled. They shape how people read you before a word is said.
Only 10% of men secrete an abundant amount of them. The other 90% wash what little they have straight down the drain every morning. Ours are bio-identical and built into the lather, so the signal goes back on with the soap.
Bio-identical means they work with the chemistry you already have instead of masking it. Nothing is added to your routine. You wash the way you always have, and the signal goes on with it.
Pheromones are detected, not smelled. What you notice is the scent and how people respond to you.
The Alpha Blend, worn on the beard. It goes on at conversation distance, which is where the signal counts.
Only 10% of the male population secretes an abundant amount of the pheromones women respond to. Most grooming products do nothing to put it back.
Ours replenishes it. Made in the USA in small batches with the cleanest ingredients out there. 100% of women are looking for 10% of men. Our soap puts you in the 10%.
30-day guarantee
Conditioning the beard, taming it, and putting the signal on at the same time. Everything below is what the bundle actually buys you.
Two of the lightest carrier oils there are, so it softens the beard and the skin under it without leaving grease behind.
Dry cedar with a lime edge. It sits close to the face, which is the only place a beard scent should be noticeable.
The pheromone formula goes on with the conditioning step, so the signal does not ask for a separate one.
The solid cologne’s waxes tame flyaways and leave a healthy finish, which is why it doubles as a light beard balm.
Three or four drops of oil worked to the skin, then a light pass of the solid through the beard. That is the whole routine.
Eight years married, then divorced, and suddenly back out there. A friend told me to try pheromones. I thought he was joking. He was not, and I have been building this line ever since.
The beard was the one part the soap never reached, and the itch was the giveaway. It took a clinical psychologist and a lot of failed batches to get a real pheromone dose to sit under a fragrance this bright without either one fighting the other. Most of what we tried either buried the pheromones or smelled like a chemistry set.
This is the one I keep on the dresser, and it is the one that outsells everything else we make. Not because we push it hardest, but because it is the bottle men come back for.
Use it for a month. If nothing changes, email us inside 30 days and we refund you, half a bottle gone or not. Return shipping is on you, no interrogation.
Still unsure which formula fits? Take the 60-second pheromone quiz.
Take the quiz →One bottle of God of War Beard Oil and one Durden Solid Cologne stick. Both are the Durden profile, built on the Grondyke Alpha Blend.
Yes. Many customers, founder Scott included, use it as a lightweight beard balm: the natural waxes tame flyaways and leave a healthy finish. It is still a cologne, so it goes on the neck and wrists as well.
The oil. Three or four drops through the damp beard, down to the skin. Once it has absorbed, a light pass of the solid.
For most beards, it covers the same job: the oil conditions and the solid tames. It is a light finish rather than a styling hold.
Cedarwood Lime, in both the oil and the solid. Dry cedar with a lime edge, close to the face rather than filling a room.
Pheromones are detected rather than smelled, so nobody will say "nice pheromones". What people notice is the Cedarwood Lime and how they respond to you. The blend amplifies a signal your body already sends, it does not replace it, and nothing here is a guarantee.
No, if you use three or four drops. Argan and apricot kernel are light carrier oils and they absorb rather than sitting on top. The solid goes on after, in a light pass.
Yes. Choose a delivery interval instead of a one-time purchase and the subscription price applies to every order. Change the interval, skip, pause or cancel from your account.
Free US shipping on orders over $75, and most orders arrive in 4 to 5 days. If it is not for you, email us inside 30 days and we refund it, opened or not. Return shipping is on you.
Already using the oil? The same routine runs across the whole line.
Wash with Durden and the beard routine adds the same Alpha Blend on top.
Durden deodorant, aluminum-free, holding the signal where body heat is highest.
Whipped shea and natural oils in all three profiles, so the scent stays on your skin instead of drying off.
Pheromone-infused grooming for men, made in the USA in small batches since 2014.
