Quiz complete · your signal

Your signal is
DURDEN

Dark. Dominant. Your scent: Cedarwood

Raw, primal, unapologetic.

You do not soften yourself to make a room comfortable. People feel you before they meet you and that has always worked in your favor. Cedarwood is the match · dry, smoky and close to the skin, warm in a way that reads as threat and comfort at once.

Get your Durden cologne Why it works
★★★★★ 12,400+ 5-star reviews
Durden cologne · Cedarwood Your scent Durden · Cedarwood
100K+ Men trust Grondyke
12,400+ Five-star reviews
30-Day Satisfaction guarantee
USA Made in small batches
Your result
DURDEN
Dark. Dominant.
You scored as Dominant, not aggressive
Your read Felt before you speak
Your blend Grondyke Alpha Blend
Why you got DURDEN

Your answers pointed to intensity and zero apology.

You do not soften yourself to make a room comfortable, and people adjust to you rather than the other way around. That is the profile. Cedarwood is built to match that read rather than override it, which is why the Alpha Blend sits dry, smoky and close to the skin.

Not what you expected? Retake the quiz →
The problem

Your cologne is covering the signal.

Department store cologne buries your own chemistry under half an ounce of synthetic top notes. You end up smelling like a product instead of like a man.

We built the opposite. Bio-identical compounds that amplify what your body already puts out, developed with a clinical psychologist rather than a perfumer, because the behavioral read is the outcome that matters.

What are pheromones? →
Durden roll-on cologne in use
What are pheromones?
10% of the male population

secretes an abundant amount of the pheromones that read as status, masculinity and charisma. Meanwhile 100% of women are looking for that 10% of men.

They are detected rather than smelled, so nobody registers them consciously. They are the reason a room decides something about you before you have said a word.

See your Durden cologne →
Your cologne · Cedarwood

Three ways to wear it. Start wherever you want.

Every format carries the same Durden blend in Cedarwood. The difference is size, reach and how much you want to spend finding out. All three are marked down.

  • Start here
    Durden Roll-On Cologne Durden Roll-On Cologne 10ml · pocket size
    $19.95$24.95 Save 20%

    The cheapest way to find out whether this works on you. Rolls on at the pulse points, no spray cloud, and it lives in a jacket pocket.

    Format Roll-on
    Lasts About a month
    Best for Trying it
    Get the roll-on
  • Also $19.95
    Durden Solid Cologne 2-Pack Durden Solid Cologne 2-Pack 2 sticks · twist-up
    $19.95$21.90 Save 9%

    Same blend as a balm rather than a liquid. Two sticks, nothing to spill in a bag, and you can reapply at a table without anyone noticing.

    Format Solid stick × 2
    Lasts Two to three months
    Best for Carrying it
    Get the solid
  • Full size
    Durden Spray Cologne Durden Spray Cologne 100ml · the real bottle
    $99.95$129.95 Save 23%

    The bottle in the ads. Highest concentration in the range and the only format with reach across a room rather than at arm's length.

    Format Spray, 100ml
    Lasts Six months plus
    Best for Committing
    Get the 100ml
The fourth profile

BULLITT No. 1 works over any profile.

Bond, Maverick and Durden each amplify one kind of presence. BULLITT is the Pure Attraction Blend, and it is not a fourth personality · it is the one bottle that goes with whichever one you are.

Pineapple and juniper over a base nobody can place, which is exactly why people ask about it. Cologne only · there is no BULLITT soap, so this is the only page it appears on.

  • The universal edge
    BULLITT No. 1 Spray Cologne BULLITT No. 1 · 50ml
    $79.95$99.95 Save 20%

    Pineapple and juniper over a base nobody can place. Wear it on the nights you want the question asked, over whichever profile you are.

    Shop BULLITT No. 1
  • Try it small first
    BULLITT No. 1 Roll-On Cologne BULLITT Roll-On · 10ml
    $19.95$24.95 Save 20%

    The same blend at pocket size and a fifth of the price, so you can find out whether the unplaceable one is for you before committing to a bottle.

    Shop BULLITT No. 1
How to wear it

Two seconds, twice a day.

There is no technique to learn. Pulse points, once in the morning and once before you go out. The compounds activate on body heat, so warmth is doing the work rather than volume.

01
Pulse points, not clothes

Wrists and neck. The compounds activate on body heat, so skin is where they work and fabric is where they sit still.

02
Twice a day

Once after the shower and once before you go out. Two seconds each time, and there is nothing to learn beyond that.

03
Less than you think

One roll or two sprays. Concentration is doing the work, and more of it does not read as stronger presence.

Want the base layer too? Shop the Durden bar →
Durden cologne on the dresser
Proof

100,000 men don't keep buying a gimmick.

4.9
★★★★★ 12,400+ reviews
  • ★★★★★
    The first thing I have worn that people actually ask about.
    Ryan D. · Verified buyer, Durden
  • ★★★★★

    I bought it to prove a point to my brother. Three weeks in I ordered the full size. Draw your own conclusion.

    Marcus T. · Verified buyer
    ★★★★★

    Nobody says anything about the cologne. They say I seem different. That is worth more than a compliment on a bottle.

    Devin R. · Verified buyer
The 30-day promise

Wear it for a month. If nothing changes, I refund you.

I wore cologne for years and nothing ever happened. No second looks, nobody leaning in. I assumed that was just how it worked, and it turned out I had it backwards.

So use it for 30 days and pay attention to how people respond to you rather than to how the bottle smells. If it does nothing for you, email us and we make it right.

30 days To change your mind
12,400+ Five-star reviews
100K+ Men shipped to
Scott, founder of Grondyke Soap Co. Scott Founder · Grondyke Soap Co.
Straight answers

You just took the quiz. Now what?

If yours is not here, the full FAQ covers the range and a real person answers on the contact page.

Full FAQ → Contact us →
Will people smell the pheromones?

No. You smell Cedarwood, which is the fragrance. The pheromone compounds are not something anyone registers consciously · they read them and respond, which is the whole point.

Roll-on or spray?

The roll-on is for finding out whether this works on you, at a fifth of the price. The 100ml spray has the reach and the concentration. Most men start on the roll-on and move up once they have had the first comment.

What is the solid cologne for?

It is the same blend as a balm instead of a liquid. Nothing to spill, it goes through airport security, and you can reapply at a restaurant table without anyone watching you spray yourself.

Is this cologne or is it pheromones?

Both, in one bottle. It is a real fragrance with bio-identical pheromone compounds blended in, developed with a clinical psychologist rather than a perfumer, because the behavioral read is the outcome that matters.

Do I need the soap as well?

No. The cologne works on its own. The bar is the base layer if you want the signal on from the shower rather than from when you get dressed, and it is the cheapest product in the range.

What if nothing happens?

Use it for 30 days. If nothing changes in how people respond to you, email info@tacticalsoap.com and we refund you.

Roll-On Cologne Sampler 4-Pack
Want to try all four? The Roll-On Sampler.

All four roll-ons · Bond, Maverick, Durden and BULLITT No. 1 · at ten millilitres each. The quiz picked one for you, and this settles it against the other three on your own skin.

$59.95$79.80 Save 25%4 × 10ml
Shop the sampler
Durden Roll-On Cologne $19.95 · 10ml · pocket size · Cedarwood Get it