I was going through the hardest period of my life. Divorced. A young daughter depending on me. The company I'd worked for got sold and my income dwindled to nothing. I was living off savings with no clear path forward.

Then I discovered something. Pheromones made a real difference — not in a gimmick way, but in the way I showed up. My confidence. My presence. The energy I brought into every room. My dates got better. Everything changed.

I was inspired by Fight Club. Not the violence — the soap. Tyler Durden made soap in a kitchen and built something that mattered. A man stripped of everything conventional who discovered who he actually was underneath.

I understood that story differently than most people did.

I called my first formula Durden. Cedarwood Lime. For the raw, intense, unmistakable presence of a man who had nothing but himself — and made that enough.

I worked with a clinical psychologist to design every formula to optimize pheromone signaling and social performance. This wasn't guesswork. It was built with intention. Then Touch of Modern ran a sale and I packed every single order myself. In that garage. Box by box. With my daughter in the next room.

That was 12 years ago.